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Smirnoff (/ ˈ s m ɪər n ɒ f /; Russian: [smʲɪrˈnof]) is a brand of vodka owned and produced by the British company Diageo.The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898), but its modern incarnation traces back to the 1930s, by American liquor distributor Heublein. [1]
It sold 23.8 million cases in 2013 which was 15% of the liquor market share of India. As per 2013 sales, OC was the third largest selling spirit brand in the world, while Smirnoff vodka was on the top spot. [10] OC sold 28.3 million cases in 2014 and overtook Smirnoff vodka as the largest selling spirit brand in the world. [1]
In 1939 Heublein acquired all rights to Smirnoff Vodka, a brand that had been produced in Russia prior to the October Revolution. John G. Martin was president at the time and acquired the rights to Smirnoff Vodka for only $14,000. Even though the price was an incredible deal, the deal was known as "Martin's Folly" as sales were dismal.
This is a list of vodka brands. Vodka is a distilled beverage composed primarily of water and ethanol, sometimes with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits or sugar. The classic preparation is performed using grain or potatoes.
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Some notable brands include: VK, Smirnoff Ice, Mike's Hard Lemonade, Bacardi Breezer, Palm Bay, Skyy Blue, Jack Daniel's Hard Cola and, in the UK, WKD Original Vodka. Garage is an alcopop produced by the Finnish brewery Sinebrychoff.
Looking further, there are a number of popular ultra-premium vodkas that range in price from $40 to $95 per bottle, THOSE would be high-priced spirits to be sure, but not Smirnoff. —Preceding unsigned comment added by 63.145.10.18 ( talk ) 16:44, 28 March 2008 (UTC) [ reply ]