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Welcome to The Hill’s Technology newsletter {beacon} Technology Technology The Big Story YouTube faces backlash on kids’ ads YouTube is under fire over its handling of kids’ data and ads on ...
YouTube has suggested potential plans to remove all videos featuring children from the main YouTube site and transferring them to the YouTube Kids site where they would have stronger controls over the recommendation system, as well as other major changes on the main YouTube site to the recommended feature and auto-play system. [128]
YouTube will start showing ads to users – even when they’re not actually watching videos. The “pause ads” will show when viewers stop in the middle of a video, the company said.
At the same time, it has been looking to push ad-blocking apps to allow ads on YouTube. Last week, in a post on its help forum, it said that it would be “strengthening our enforcement” against ...
] On prime-time television, the standard until 1982 was no more than 9.5 minutes of advertising per hour, but today it is between 14 and 17 minutes. With the introduction of the shorter 15-second-spot the total amount of ads increased even more. [citation needed] Ads are not only placed in breaks but also into sports telecasts during the game ...
In December 2019, the YouTube CEO said that a Donald Trump false ad about Joe Biden was "not a violation of our policies", though "technically manipulated" misleading videos had been taken down, [106] as were 300 of Trump's video ads mostly over the summer of 2019—though after having been run for a few days. [105]
While regulations have been put in place to dictate the manner in which children can be marketed to on television, child-targeted ad initiative in the internet have been harder to classify and regulate. A common example is the "adver-game," or, online games that utilize branded content to subliminally foster brand preference. [22]
The maximum number of 30-second ads that can appear in an hour of children's television is 24 ads on weekdays, 21 ads per hour on weekends. If a child watches one hour of programming daily, it translates to nearly 160 advertisements seen per week. [5]