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Roku, Inc. (/ ˈ r oʊ k uː / ROH-koo) [4] is an American technology company. [5] [6] Founded in 2002 by Anthony Wood, it produces Roku-branded streaming players and TVs, distributes streaming services and operates an ad business on its platform. Roku is the U.S. market leader in streaming video distribution, [7] [8] [9] reaching 145 million ...
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In September 2016, Roku revamped their entire streaming player line-up with five new models (low end Roku Express, Roku Express+, high end Roku Premiere, Roku Premiere+, and top-of-the-line Roku Ultra), while the Streaming Stick (3600) was held over from the previous generation (having been released the previous April) as a sixth option. [29]
The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [13] available to viewers in the U.S. [14] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [15]
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The Roku OS is an operating system software developed by Roku Inc. It has powered consumer electronics products such as Roku-branded streaming players and TVs since 2004. The Roku OS is the most popular TV operating system in the U.S., reaching an estimated 90 million households as of 2025.
In the September 2023 ratings, [18] Tubi, with 1.3% of viewing, ranked fifth among all streaming services, The Roku Channel, with 1.1% ranked seventh, and Pluto TV, with 0.8% ranked tenth. Tubi noted in January 2025 that only 5% of its viewership came from the live streaming channels section of the Tubi app, which emphasizes its on-demand ...