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Crayola LLC, formerly the Binney & Smith Company, is an American manufacturing and retail company specializing in art supplies. It is known for its brand Crayola and best known for its crayons. The company is headquartered in Forks Township, Pennsylvania in the Lehigh Valley region of the state.
Hallmark acquired Binney & Smith in 1984, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. The company is also involved in television, having produced the long-running Hallmark Hall of Fame series since 1951, and launching the Hallmark Channel 50 years later (replacing ...
On January 1, Binney & Smith is renamed to Crayola LLC, to improve Crayola branding as part of Hallmark. [5] Crayola introduces Silly Scents and True To Life Crayons. 2008: The Crayola 18 pack vibrant set of Twistable Colored Pencils is released. The Crayola 64 pack of short colored pencils is released. Crayola introduces the Kids Choice ...
Crayola, a name synonymous with vibrantly colored crayons for more than a century, is going into the flower business. The crayon maker, a subsidiary of Hallmark Cards, on Tuesday announced the ...
Crayola Crayons. $5 and up from Amazon ... Hallmark Greeting Cards. $4 and up from Hallmark ... You might already own a pot or pan made by Regal Ware, which has been making high-quality stainless ...
In 1997, Hallmark Home Entertainment worked with Binney & Smith and their board of educators in developing two Crayola branded kids lines, Crayola Kids Adventures, for ages 6 and up, and Crayola Presents Animated Tales, for ages 2 and up, both a series of three direct-to-video adaptations of famous children's novels. [50]
Crayola is making colorful history! For the first time in the company’s more than 120-year history, the brand is bringing back eight previously retired colors. Dandelion, Blizzard Blue, Magic ...
On December 18, 1997, LIVE entered into a domestic home video deal with Hallmark Entertainment to handle the distribution of products from its Hallmark Home Entertainment subsidiary, including Crayola-branded releases and Hallmark Hall of Fame movies.