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Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
The Coors Brewing Company is an American brewery and beer company based in Golden, Colorado, that was founded in 1873. In 2005, Adolph Coors Company , the holding company that owned Coors Brewing, merged with Molson , Inc. to become Molson Coors . [ 1 ]
Tenth and Blake Beer Company, the craft brewery division of Molson Coors, acquired Atwater Brewery in 2020. [7] [8] [9] At its peak, Atwater Brewery distributed products in over twenty states. By the time of its acquisition by Molson Coors, the brewery had scaled back distribution to focus on the Midwest market. [10]
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...
Chiefs quarterback Patrick Mahomes’ endorsement deal with Coors Light is unique. When Mahomes was married earlier this year in Hawaii, Coors Light made special bottles for the happy couple.’s ...
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