Search results
Results from the WOW.Com Content Network
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [1]
The SAP CRM applications were initially integrated on-premises customer relationship management software manufactured by SAP SE which targeted business software requirements for marketing, sales and service for midsize and large organizations in all industries and sectors. The first SAP CRM release 2.0 has been made generally available in ...
SAP Business Technology Platform (SAP BTP) is a platform as a service developed by SAP SE that offers a suite of services including database and data management, AI, analytics, application development, automation and integration all running on one unified platform.
SAP SE (/ ˌ ɛ s. eɪ ˈ p iː /; German pronunciation: [ɛsʔaːˈpeː] ⓘ) is a European multinational software company based in Walldorf, Baden-Württemberg, Germany.The company is the world's largest vendor of enterprise resource planning (ERP) software.
Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .
A data management platform (DMP) is a software platform used for collecting and managing data. DMPs allow businesses to identify audience segments , which can be used to target specific users and contexts in online advertising campaigns.
SAP HANA Information Modeling (also known as SAP HANA Data Modeling) is a part of HANA application development. Modeling is the methodology to expose operational data to the end user. Reusable virtual objects (named calculation views) are used in the modelling process.
SAP R/3 is the former name of the enterprise resource planning software produced by the German corporation SAP AG (now SAP SE).It is an enterprise-wide information system designed to coordinate all the resources, information, and activities needed to complete business processes such as order fulfillment, billing, human resource management, and production planning.