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The mass-market paperback is a small, usually non-illustrated, inexpensive bookbinding format. This includes the A-format books of 110 mm × 178 mm (4 + 3 ⁄ 8 in × 7 in), [2] in the United Kingdom, and the "pocketbook" format books of a similar size, in the United States. Mass-market paperbacks usually are printed on cheap paper. [30]
For example, a typical octavo printed in Italy or France in the 16th century is roughly the size of a modern mass market paperback book, but an English 18th-century octavo is noticeably larger, more like a modern trade paperback or hardcover novel [citation needed].
Mass-market paperback – small, usually non-illustrated, inexpensive bookbinding format Trade paperback – a higher-quality paperback book Personalized book – a book that has been customized for someone, containing personalized text, customized illustrations, or variables, based on the characteristics of that person
A sextodecimo volume (thirty-two-page signature) is typically 4 + 1 ⁄ 2 by 6 + 3 ⁄ 4 in (11 by 17 cm), the dimensions of a mass-market paperback book. A sheet of paper folded in sextodecimo (also 16mo. and 16º) is folded in half four times to make 16 leaves.
Buckram variety swatches that can be used to cover books. Library binding can be divided into the two major categories of "original" and "after market". The original category is as it says: the book was originally bound with the idea that it would be used in a library setting where the book would receive harder use than those usual trade editions sold to the public.
After a book has exhausted the market at the high original price a publisher may issue a cheap edition themselves or sell the rights on to another publisher who will produce the book. A cheap edition typically uses a low-cost paper and is a paperback but they can be hardback.
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A mass market, also known as undifferentiated market, is a large group of current and/or prospective customers, where individual members share similar needs. The size of a mass market depends on the product category. Mass marketers typically aim at between 50 and 100 percent of the total market potential. [7]
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