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The History of Graphic Design, Volume 1 explores the development of graphic design from the end of the 19th Century to the end of the 1950s. [6] It covers historically significant design styles like Futurism and the New Typography, and includes biographies of designers such as Henry van de Velde, Karel Teige, and James Pryde and William Nicholson.
Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
The Jugendstil, or "Young Style", was centered in Munich, and was the German variant of Art Nouveau. Its most prominent graphic artist was Otto Eckmann, who produced numerous illustrations for the movement's journal, Jugend, in a sinuous, floral style that was similar to the French style. He also created a type style based upon Japanese ...
Within the visual arts, [1] the applied arts, [2] such as industrial design, graphic design, fashion design, interior design, and decorative art [3] are also included. Current usage of the term "visual arts" includes fine art as well as applied or decorative arts and crafts, but this was not always the case.
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Cultural tradition ensured that German typography and type design remained true to the gothic/blackletter spirit; but the parallel influence of the humanist and neo-classical typography in Italy (the first country outside of Germany with a printing press) catalyzed texture into four additional sub-styles that were distinct, structurally rich ...
Meggs, Philip B. History of Graphic Design (1998. John Wiley & Sons) ISBN 0-470-04265-6. Vasilieva E. (2022) Jan Tschichold and the concept of the new: a picture of the world and an artistic program // Terra Artis. Arts and Design, 3, 34-49. IDEA Magazine No 321: Works of Jan Tschichold. Stirton, Paul (2019).
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns – a most important element in legibility and easy reading."