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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.
A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management). [1] [2] [3] A CMS is typically used for enterprise content management (ECM) and web content management (WCM).
Content strategy has been described as planning for "the creation, publication, and governance of useful, usable content." [1] It has also been called "a repeatable system that defines the entire editorial content development process for a website development project."
A content management framework (CMF) is a system that facilitates the use of reusable components or customized software for managing Web content. It shares aspects of a Web application framework and a content management system (CMS). Below is a list of notable systems that claim to be CMFs.
Content (media) – Communications outlets; information and data storage; Copywriting – Writing text for the purpose of advertising or marketing; Copy editing – Improving the formatting, style, and accuracy of text; Hard copy – Paper or other physical form of information
A web content management system (WCM or WCMS) is a software content management system (CMS) specifically for web content. [1] It provides website authoring, collaboration, and administration tools that help users with little knowledge of web programming languages or markup languages create and manage website content. A WCMS provides the ...
A component content management system (CCMS) is a content management system that manages content at a granular level (component) rather than at the document level. Each component represents a single topic, concept or asset (for example an image, table, product description, a procedure).