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In September 2005, Starwood announced the launch of Aloft, a new hotel brand based on W. Aloft Hotels catered toward business travelers. In 2005, Starwood purchased the Le Méridien brand. [10] [11] In 2004, Starwood's founder and CEO Barry Sternlicht stepped down as CEO to focus his attention on his other firm, Starwood Capital. He remained on ...
Marriott Vacations Worldwide Corporation is a pure-play public timeshare company. [2] Formerly a division of Marriott International , Marriott Vacations Worldwide was established as a separate, publicly traded entity focusing primarily on vacation ownership in November 2011. [ 3 ]
Starwood Preferred Guest (also known as SPG) was founded in 1999 as the first in the industry to enforce a policy of no blackout dates, no capacity controls, and online redemption. In 2012, Starwood Preferred Guest began offering lifetime status and a dedicated Starwood ambassador for loyal members. Ritz-Carlton Rewards was founded in 2010.
In 2000, Starwood relaunched Four Points by Sheraton as a premier upscale hotel chain for business and leisure travelers. The hotels initiated a Best Brews program that offers an opportunity to sample local craft beers. [6] [7] In September 2016, Marriott acquired the Four Points by Sheraton brand as part of its purchase of Starwood. [8]
W Hotels is an American hotel chain founded by Starwood Hotels and Resorts but now owned by Marriott International operating around 70 upscale hotels and long-stay apartment facilities worldwide. [ 1 ]
Westin Hotels & Resorts is an American upscale hotel chain owned by Marriott International. As of June 30, 2020 [update] , the Westin Brand has 226 properties with 82,608 rooms in multiple countries in addition to 58 hotels with 15,741 rooms in the pipeline.
That same year, Marriott bought the famed Essex House overlooking Central Park in New York City. [9] In 1972, the Marriott lodging division acquired the Greek-based Sun Line cruise line, [10] which it owned until 1987. [11] In 1975, Marriott Hotels & Resorts expanded to Europe, with the opening of the Amsterdam Marriott. [12]
[2] [dead link ] To generate interest in the brand before its 2008 opening, Starwood launched a virtual tour of the hotels using Second Life, [4] which enables visitors to move through a typical Aloft Hotel and explore its aspects in detail. Starwood monitored statistics from the site, gauged public reception based upon visitors' opinions ...