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  2. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    Another relationship of relationship marketing middlemen is the relationship between market and intermediary in the process of corporate marketing is playing the intermediary role between suppliers and customers, in the current increasingly fierce market competition, more important distribution channels for enterprises, but for retail ...

  3. Customer acquisition cost - Wikipedia

    en.wikipedia.org/wiki/Customer_acquisition_cost

    MCC = total marketing cost for acquiring customers (not regular customers) W = wages connected with sales and marketing; S = all the marketing and sales associated software cost (inc. E-Commerce-Platform, automated marketing, A / B-testing, analytics etc.) PS = every additional professional service in marketing / sales (Designer, consultant, etc.)

  4. Sales management - Wikipedia

    en.wikipedia.org/wiki/Sales_management

    Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations.It is an important business function as net sales, through the sale of products and services and resulting profit, drive most commercial business.

  5. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    The concept draws from two main theoretical foundations: marketing theory and self-presentation behaviors. Marketing-based definitions frame personal branding using terms such as “product,” “added value,” and “promise”, [ 2 ] [ 3 ] likening it to the branding of products and focusing on differentiation and market positioning.

  6. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value in marketing can be defined by both qualitative and quantitative measures. On the qualitative side, value is the perceived gain composed of individual's emotional, mental and physical condition plus various social, economic, cultural and environmental factors.

  7. Tôn Đức Thắng University - Wikipedia

    en.wikipedia.org/wiki/Tôn_Đức_Thắng_University

    In 2023, TDTU once again affirms the training quality by receiving the FIBAA quality seals for seven programmes, including the Master of Sociology, Master of Finance and Banking, Bachelor of Laws, Bachelor of Marketing, Bachelor of International Business, Bachelor of Business Administration - major in Hospitality, and Bachelor of Business ...

  8. Personalization - Wikipedia

    en.wikipedia.org/wiki/Personalization

    The term "personalization" should not be confused with variable data, which is a much more detailed method of marketing that leverages both images and text with the medium, not just fields within a database. Personalized children's books are created by companies who are using and leveraging all the strengths of variable data printing (VDP ...

  9. Convenience store - Wikipedia

    en.wikipedia.org/wiki/Convenience_store

    Interior of a Japanese 7-Eleven convenience store (2014) A typical bodega in New York City (2019). A convenience store, convenience shop, bodega, corner store, corner shop, superette or mini-mart is a small retail store that stocks a range of everyday items such as convenience food, groceries, beverages, tobacco products, lottery tickets, over-the-counter drugs, toiletries, newspapers and ...