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Social media caused a new experience in geographical communication as it allowed instant contact with various people around the globe. Social media communication has been tracked through the United States, and on certain social media platforms there is the ability to track and log communication to and from all areas of the world.
In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between groups.
The study of global communication is an interdisciplinary field focusing on global communication, or the ways that people connect, share, relate, and mobilize across geographic, political, economic, social, and cultural
Of particular importance to the emerging geodemographic industry was the development of clustering techniques to group statistically similar neighborhoods into classes on a 'like with like' basis. More recently, data has become available at finer geographical resolutions (such as postal units), often originating from private commercial (i.e ...
One important factor that companies (in this case restaurants) is that they must be sure to optimize their business in Google's directory list. Another mapping for-profit service that provides geomarketing solutions such as business density, commercial enhancement or employment policy for economical urban planning is the Catalan observatory EIXOS .
Geographic location is equally as feasible as company size. It tells a company a lot about culture and communication requirements. For example, a company would adopt a different bidding strategy with an Asian customer than with an American customer. Geographic location also relates to culture, language and business attitudes.
Here's a little interesting weekend reading from Mark Sigal on O'Reilly about "Apple's segmentation strategy." Sigal does a huge overview of Apple's direction over the last ten years, and in the ...
In behavioral geography, a mental map is a person's point-of-view perception of their area of interaction. Although this kind of subject matter would seem most likely to be studied by fields in the social sciences, this particular subject is most often studied by modern-day geographers.