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A junior department store in North America is a type of retailer that experienced growth from the late 1930s [1] through the 1960s, but is no longer common today, as retail moved increasingly towards discount stores like Walmart and Target, and big box off-price stores like Ross Dress For Less, Marshalls and TJ Maxx.
1.4 Discount department stores. 1.5 Independent department stores. 1.6 Defunct department stores. 1.7 Defunct department stores now online. 2 See also. 3 References.
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Rainbow Shops was founded in 1935 [2] in New York City by Irving Arthur Swarzman, [3] an Austrian native who was raised in Brooklyn. Swarzman chose the name “Rainbow” to reflect the vibrant and diverse range of affordable fashion options sold at the store.
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