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Advertising rates can vary depending on the length of spot the advertisers elects to run. Although sixty second spots are the most common, stations also sell airtime in thirty, fifteen, ten and two second intervals. [34] Thirty-second ads have always been popular in television advertising, but radio stations just adopted this format recently.
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium .
Following is a list of FCC-licensed community radio stations in the United States, including both full-power and low-power non-commercial educational services. The list is divided into two sections: The list is divided into two sections:
WLVQ (96.3 FM) — branded Q-FM 96 — is a commercial classic rock radio station licensed to Columbus, Ohio. Owned by Saga Communications (through its Franklin Communications licensee), and operated as part of its Columbus Radio Group, the station serves the Columbus metro area. The WLVQ studios are located in Upper Arlington, OH, and the ...
Radio broadcasting originally began without paid commercials. As time went on, however, advertisements seemed less objectionable to both the public and government regulators and became more common. While commercial broadcasting was unexpected in radio, in television it was planned due to commercial radio's success.
WTVN (610 AM) – branded as "News Radio 610 WTVN" – is a commercial news/talk radio station licensed to Columbus, Ohio. Owned by iHeartMedia , the station serves the Columbus metro area . The WTVN studios area located in the McKinley Avenue Corridor northwest of Downtown Columbus , and its transmitter site is near Obetz .
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Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. [1] Drive-time periods are when the number of radio listeners in this class is at its peak and, thus, commercial radio can generate the most revenue from advertising . [ 2 ]