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Furthermore, broadcast radio advertising often offers the advantage of being localized and inexpensive in comparison with other mediums such as television. [37] Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium .
WNCI (97.9 FM) is a commercial radio station licensed to Columbus, Ohio, featuring a top 40 (CHR) format known as "WNCI 97.9". Owned by iHeartMedia, Inc., the station serves the Columbus metropolitan area and is the local affiliate for On Air with Ryan Seacrest.
WCKX (107.5 FM), known on air as "Power 107.5", or simply "Power 107" is a radio station broadcasting a hip hop-leaning urban contemporary format. The station is licensed to and serves the Columbus, Ohio metropolitan area.
WQCD (1550 AM) is a commercial oldies radio station licensed to serve Delaware, Ohio, locally owned by Brent Casagrande through licensee Delmar Communications, Inc. The station primarily serves the Delaware County region and the northern portion of the Columbus metropolitan area as a full-time simulcast of WXGT in Columbus .
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WTVN (610 AM) – branded as "News Radio 610 WTVN" – is a commercial news/talk radio station licensed to Columbus, Ohio. Owned by iHeartMedia , the station serves the Columbus metro area . The WTVN studios area located in the McKinley Avenue Corridor northwest of Downtown Columbus , and its transmitter site is near Obetz .
On Monday, April 1, 2013, at 6 p.m., the station changed to "95.5 The Game", broadcasting a sports format as an affiliate of CBS Sports Radio.K95 and its format moved to the former home of WINK 107.1 as "K95 on 107.1" and blowing up WINK 107.1 and staying with the former K95 branding, only switching frequencies from 95.5 to 107.1.