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Conformity is the act of matching attitudes, beliefs, and behaviors to group norms, politics or being like-minded. [1] Norms are implicit, specific rules, guidance shared by a group of individuals, that guide their interactions with others.
A social norm is a shared standard of acceptable behavior by a ... Norms in every culture create conformity that allows for people to become socialized to the culture ...
Normative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them." [1] The power of normative social influence stems from the human identity as a social being, with a need for companionship ...
Norms are also enforced by social sanctions, either positive, in the form of rewards for compliance, or negative, in the form of penalties for violations, such as disapproval, ridicule, or avoidance.
The Asch conformity experiments are often interpreted as evidence for the power of conformity and normative social influence, [18] [19] [20] where normative influence is the willingness to conform publicly to attain social reward and avoid social punishment. [21]
3. Interpersonal accord and conformity (Social norms) (The good boy/girl attitude) 4. Authority and social-order maintaining orientation (Law and order morality) Level 3 (Post-Conventional) 5. Social contract orientation 6. Universal ethical principles (Principled conscience)
By complying with others' requests and abiding by norms of social exchange (i.e., the norm of reciprocity), individuals adhere to normative social influence and attain the goal of affiliation. [1] [3] An example of both normative and informational social influence is the Solomon Asch line experiments.
Social contagion involves the spontaneous spread of behaviors or emotions through a group, population or social network. Social contagion consists of two categories, behavioral contagion and emotional contagion. Unlike conformity, the emotion or behavior being adopted may not represent a social norm. [9]