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A content strategy is the planning, creation, publication, management, and governance of content. A great content strategy will attract and engage a target audience, meeting their needs while driving business goals. Say your business goals include increasing brand awareness.
Ideally, you can leverage the trust you develop with your audience through high-quality content that moves you closer to your overarching goals. In this article, we'll define content strategy, discuss why your content strategy matters, and offer guidance as you develop an effective content strategy.
Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Don’t simply churn out content for content’s sake. Let’s go over what a good content strategy contains and how to create one. Step #1: Define Your Goals for Your Content Strategy.
A powerful content strategy helps you tell the right stories, connect to the right audience, and inspire that audience to take action. At its core, it aligns your output and resources—ensuring you create content that resonates with your customers and drives your business goals forward.
A content marketing strategy is a plan for creating and sharing content that appeals to your target audience. And helps you achieve your business goals. You might assume that creating a content marketing strategy is complex. But that doesn’t have to be the case. It just needs the right elements.
Some of the most popular (and proven) content strategy types include: 1. SEO-Led Content Strategy. A search engine optimization (SEO) content strategy is primarily focused on content designed to enhance your site for higher rankings (positions) related to relevant search engine queries, so more users see your content and click on it.
7 min read. How to create and write a content marketing strategy (with template) A complete guide to developing a content strategy, plus a content strategy template to help you get started. By Lane Scott Jones · August 9, 2021.
By Joshua Hardwick. Updated: July 5, 2024 9 min read. Not all content marketing strategies are created equal. Some help you achieve business goals, and others don’t. This guide will teach you how to create one that does the former, not the latter. But first, the basics… What is a content marketing strategy?
How to Create a Content Strategy. PHASE 1: DISCOVERY. Review Your Business Goals. Do a Content Audit. Review Your Tech Stack. PHASE 2: PLANNING.
(With Examples) An easy way to understand what content strategy is, along with some real examples. Read More. The Purpose of a Content Strategy. A solid content strategy helps businesses achieve their business goals. Often that means increasing brand awareness, generating leads, and driving sales.