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Best books on investing for beginners 1. The Only Investment Guide You’ll Ever Need, by Andrew Tobias. If you are truly just starting out in your investing journey, this book is a great place to ...
Here are 19 books we think every young professional should read before starting their first job: ... RELATED: Best selling books on Amazon of 2016 so far. See Also:
Pages in category "Marketing books" The following 20 pages are in this category, out of 20 total. This list may not reflect recent changes. B. The Big Moo;
All Marketers Are Liars uses examples from areas such as organic products, the Goodyear Blimp, and Cold Stone to illustrate the power of marketing an authentic story. From the book jacket: "All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass.
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that the strategic moves outlined in the book create a leap in value for the company, its buyers, and its employees while unlocking new demand and making ...
The 2008 financial crisis didn’t happen overnight. Rather, it was the culmination of a series of factors. The details of what led to the financial crisis are detailed in the 2010 book “The Big ...
David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin
Aspatore Books Staff, Improving Marketing ROI: Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact (2006) Aspatore Books. ISBN 1-59622-434-7 Briggs, Rex, Stuart, Greg, What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (2006) Kaplan Business.
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