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Mossimo was founded in 1986 by Mossimo Giannulli on Balboa Island in Newport Beach, California. Giannulli dropped out of the University of Southern California in 1987, to create his Mossimo streetwear line, with a $100,000 loan from his father. [1] At the close of his company's first fiscal year, Giannulli had $1 million in profits. [2]
Mossimo went public with an initial public offering in 1996. [4] After shares tumbled from $50 to $4 when the founder tried and failed to make the transition from streetwear/beachwear to high fashion, [ 4 ] he took the brand downscale, announcing on March 28, 2000, Mossimo, Inc. a major, multi-product licensing agreement with Target stores, for ...
Cargo shorts are cargo pants shortened at the knee. Some cargo pants are made with removable lower legs allowing conversion into shorts. In 1980, cargo shorts were marketed as ideal for the sportsman or fisherman, with the pocket flaps ensuring that pocket contents were secure and unlikely to fall out. [6] By the mid-to-late 1990s, cargo shorts ...
Loughlin’s husband, Mossimo Giannulli, is the fashion designer of namesake brand ‘Mossimo’ which is now sold exclusively at Target, after the company was sold to the Iconix Brand Group in ...
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