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The proportion of beer drinkers who no longer buy Bud Light fell to 19% in August from 21% in July. ... Budweiser offered US consumers in most states a rebate of up to $15 on a 15-pack or larger ...
In June 2023, Bud Light announced that as promotion for the 2023 4th of July weekend, they would be offering $15 coupons on purchasing 15-pack Bud Lights, which means the beer could be nearly free via some stores that sell it at a discount lower than $15.
In response to plummeting Bud Light sales in the last week of April, parent company Anheuser-Busch InBev is reportedly offering every wholesaler employee a free case of beer.. The gesture, first ...
In early June, Modelo Especial topped Bud Light as America's largest selling beer by revenue, [96] [19] after Bud Light had held the spot for 20 years. [18] Forbes reported that AB InBev was facing a "permanent" 15% drop in their stock price that they would be unable to revert as the company's stock continued to slip.
Bud Light continues to hemorrhage customers after a rough 2023, ... according to a 2022 Gallup poll. U.S. beer shipments in 2023 are expected to be the lowest in a quarter century, ...
It became a catchphrase and resulted in increased sales, the production of further Bud Light ads broadcast during the American football playoffs and Super Bowl LII, and the popularizing of the phrase the "Pit of Misery" as well as characters such as the Bud Light King and the Bud Knight.
The pressure on Bud Light persists. ... Budweiser offered US consumers in most states a rebate of up to $15 on a 15-pack or larger for July 4. ... A Bud Light beer vendor during a baseball game at ...
Bud Light subsequently lost its crown as America's favorite beer to Modelo in May. For the full year, volume dropped 1.7%, more than the expected dip of 1.34%. That's compared with a 2.3% jump in ...