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In response to plummeting Bud Light sales in the last week of April, parent company Anheuser-Busch InBev is reportedly offering every wholesaler employee a free case of beer.. The gesture, first ...
The proportion of beer drinkers who no longer buy Bud Light fell to 19% in August from 21% in July. ... Budweiser offered US consumers in most states a rebate of up to $15 on a 15-pack or larger ...
In June 2023, Bud Light announced that as promotion for the 2023 4th of July weekend, they would be offering $15 coupons on purchasing 15-pack Bud Lights, which means the beer could be nearly free via some stores that sell it at a discount lower than $15.
The pressure on Bud Light persists. ... Budweiser offered US consumers in most states a rebate of up to $15 on a 15-pack or larger for July 4. ... A Bud Light beer vendor during a baseball game at ...
Consumers continue to want the Bud Light brand to concentrate on the platforms that all consumers love, and we are doing just that through investing in partnerships with the NFL, Fields of Honor, news platforms, college football, and our recently announced return to partnering with the UFC. Two, they want Bud Light to focus on beer. [62]
Soon after the ads first aired in 1987, Senator Strom Thurmond began his own media campaign, claiming that the beer maker was using Spuds to appeal to children in order to get them interested in their product at an early age. [7] By Christmas 1987, more legal action resulted from Bud Light's use of ads featuring Spuds dressed as Santa. [8]
Bud Light continues to hemorrhage customers after a rough 2023, ... according to a 2022 Gallup poll. U.S. beer shipments in 2023 are expected to be the lowest in a quarter century, ...
Bud Light soon lost its crown as America’s top-sold beer, and sales have continued lower since, costing AB InBev valuable market share in the U.S. “I think that we are making progress.