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Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.
A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It ...
Most corporate advertisements are short, memorable phrases, often between three and five words. [2] Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2]
Malware – short for malicious software. Malware is a broad term that encompasses computer viruses, worms, trojan horses, spyware, adware, and others. Malware is designed to interfere with normal computer operation, usually giving hackers a chance to gain access to your computer and collect sensitive personal information.
AD (Anno Domini) is a designation ... American poet, essayist, short story writer and publisher; A.D., nickname of Adrian Peterson (born 1985), American football ...
Trailer for Universal Pictures' science-fiction horror film Frankenstein (1931). A trailer (also known as a preview, coming attraction, or attraction video) is a short advertisement, originally designed for a feature film, which highlights key scenes of upcoming features intended to be exhibited in the future at a movie theater or cinema.
Several award programs recognize excellence in DRTV advertising. Awards are sponsored by the Electronic Retailing Association (ERA) who honor both short-form and long-form DRTV advertising at their annual Moxie Awards Gala in conjunction with the ERA D2C Convention. Annually the Jordan-Whitney Greensheet offers a range of DRTV recognition ...
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding.A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.