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Apple was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak 's Apple I personal computer. The company was incorporated by Wozniak and Steve Jobs in 1977. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers.
The following outline of Apple Inc. is a topical guide to the products, history, retail stores, corporate acquisitions, and personnel under the purview of the American multinational corporation: Apple Inc. was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak 's Apple I personal computer.
The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 ...
Tim Cook. Timothy Donald Cook (born November 1, 1960) [1] is an American business executive who is the current chief executive officer of Apple Inc. Cook had previously been the company's chief operating officer under its co-founder Steve Jobs. [2] Cook joined Apple in March 1998 as a senior vice president for worldwide operations, and then as ...
Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and software products. It was established in Cupertino, California, on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne, [1][2] and was incorporated on January 3, 1977. [3][4] The company's hardware products include the Macintosh ...
Apple lost a long-running court battle with the European Union on Tuesday, resulting in the company being forced to pay 13 billion euros ($14.4 billion) in back taxes to Ireland, as part of a ...
Apple supply chain. Apple Inc. manufactures most of its products in China through partners like Foxconn. Apple's decision to outsource its manufacturing has received significant criticism, due to allegations of poor working conditions, long work hours, and other labor rights violations. In response, Apple launched its Supplier Responsibility ...
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell ' s 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new ...