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  2. Real options valuation - Wikipedia

    en.wikipedia.org/wiki/Real_options_valuation

    Real options valuation, also often termed real options analysis, [1] (ROV or ROA) applies option valuation techniques to capital budgeting decisions. [2] A real option itself, is the right—but not the obligation—to undertake certain business initiatives, such as deferring, abandoning, expanding, staging, or contracting a capital investment project. [3]

  3. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    Prospect theory. Daniel Kahneman, who won the 2002 Nobel Memorial Prize in Economics for his work developing prospect theory. Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. [1] The theory was cited in the decision to award Kahneman the 2002 Nobel ...

  4. Option value (cost–benefit analysis) - Wikipedia

    en.wikipedia.org/wiki/Option_value_(cost...

    In cost–benefit analysis and social welfare economics, the term option value refers to the value that is placed on private willingness to pay for maintaining or preserving a public asset or service even if there is little or no likelihood of the individual actually ever using it. The concept is most commonly used in public policy assessment ...

  5. Nudge theory - Wikipedia

    en.wikipedia.org/wiki/Nudge_theory

    A default option is the option that person automatically receives for doing nothing. People are more likely to choose a particular option if it is the default option. [25] For example, Pichert and Katsikopoulos (2008) found that a greater number of consumers chose the renewable energy option for electricity when it was offered as the default ...

  6. Cost–benefit analysis - Wikipedia

    en.wikipedia.org/wiki/Cost–benefit_analysis

    Cost–benefit analysis is often used by organizations to appraise the desirability of a given policy. It is an analysis of the expected balance of benefits and costs, including an account of any alternatives and the status quo. CBA helps predict whether the benefits of a policy outweigh its costs (and by how much), relative to other alternatives.

  7. Sunk cost - Wikipedia

    en.wikipedia.org/wiki/Sunk_cost

    In economics and business decision-making, a sunk cost (also known as retrospective cost) is a cost that has already been incurred and cannot be recovered. [ 1 ][ 2 ] Sunk costs are contrasted with prospective costs, which are future costs that may be avoided if action is taken. [ 3 ] In other words, a sunk cost is a sum paid in the past that ...

  8. Loss aversion - Wikipedia

    en.wikipedia.org/wiki/Loss_aversion

    One example is which option is more attractive between option A ($1,500 with a probability of 33%, $1,400 with a probability of 66%, and $0 with a probability of 1%) and option B (a guaranteed $920). Prospect theory and loss aversion suggests that most people would choose option B as they prefer the guaranteed $920 since there is a probability ...

  9. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    v. t. e. Behavioral economics is the study of the psychological and cognitive factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory. [ 1 ][ 2 ] Behavioral economics is primarily concerned with the bounds of rationality of economic agents.