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Ideation (creative process) Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic unit of thought that can be either visual, concrete, or abstract. [1] Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. [2]
Brainstorming. A group of people write ideas on sticky notes as part of a brainstorming session. Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the ...
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular ...
Creative work. A creative work is a manifestation of creative effort including fine artwork (sculpture, paintings, drawing, sketching, performance art), dance, writing (literature), filmmaking, and composition. Creative works require a creative mindset and are not typically rendered in an arbitrary fashion although some works demonstrate [have ...
Creativity is the ability to form novel and valuable ideas or works using the imagination. Products of creativity may be intangible (e.g., an idea, a scientific theory, a literary work, a musical composition, or a joke) or a physical object (e.g., an invention, a dish or meal, an item of jewelry, a costume, or a painting).
A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. [ 1 ] Creative director positions are often found within the music, film, video game, fashion, marketing ...
Graphic design is a profession, [ 2 ] academic discipline [ 3 ][ 4 ][ 5 ] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [ 6 ] Graphic design is an interdisciplinary branch of design [ 1 ] and of the fine arts.