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Limca – lemon flavoured soda. Liyo – One of the popular soft drink brands in Delhi & NCR. LMN – lemon drink produced by Parle Agro. Maaza – mango drink from Parle Bisleri bought by Coca-Cola. Mahaajan Beverages – carbonated Kokum drink. Mirinda – brand of fruity sodas in nine flavours distributed.
Doodh Soda. Ela neeru / karikku – tender coconut water. Fuljar soda – carbonated drink made using crushed chillies, ginger, mint leaves and spice mix. Fruit juice. Gaajar ka doodh – made from grated carrot and sweetened milk. Ganne ka ras or sugarcane juice. Gud-nimbu sharbat – made of lemon and jaggery. Jal-jeera.
The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds. The brand was re-positioned as a "manly" drink, drawing on its strong taste qualities. [12]
Rasna is a soft drink concentrate brand owned by Pioma Industries which is based in Ahmedabad, India. [2] It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thums up, Gold Spot and Limca. [3] As of 2009, Rasna had a 93% market share in the soft drink ...
Frooti Mango Frooti Aam Panna Frooti Zero. Frooti is a mango-flavoured drink sold in India. It is made with natural flavours and mango-concentrate. [ 1 ] It is the flagship product and most successful drink product made by Parle Agro. Frooti was launched in 1985 in Tetra Pak packaging, and is now also sold in PET bottles and rectangular shaped ...
Duke and Sons Pvt. Ltd was an Indian manufacturing company based in Bombay. Established in 1889, Duke produced and marketed soft drinks. [1] It was originally owned by the Pandole family, a well-known Parsi business name. [2] In 1994, the company was acquired by Pepsi, which relaunched the Duke's brand in 2011 through its Indian subsidiary.
Varun Beverages Limited (VBL) is an Indian multinational company that manufactures, bottles and distributes beverages. It is the largest bottling company of PepsiCo 's beverages in the world outside the United States. [ 3 ][ 4 ] The company was incorporated in 1995 as a subsidiary of RJ Corp, and named after founder Ravi Jaipuria 's son. [ 5 ]
The brand was strong in South India. [5] Citra was phased out by the year 2000 to make way for Coke's international brand, Sprite. [6] In 1998, Coke introduced a new drink in the US market also called Citra which was later renamed Fanta Citrus. Although the brand name was similar, this was a totally different grapefruit-based formula. [7]