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In anthropology, high-context and low-context cultures are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. The distinction between cultures with high and low contexts is intended to draw attention to variations in both spoken and non-spoken forms of communication. [ 1 ]
This two-fold process withdraws the separation between the source and the target language and enables to negotiate cultural differences. These global 'negotiations of difference' [4] are especially crucial in postcolonial settings and can be read as 'performative negotiations of cultural differences in a process of de- and recontextualization'. [5]
Sociolinguistics is the descriptive study of the interaction between society, including cultural norms, expectations, and context and language and the ways it is used. It can overlap with the sociology of language, which focuses on the effect of language on society.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Language socialization can be broadly defined as "an investigation of how language both presupposes and creates anew, social relations in cultural context". [8] It is imperative that the speaker understands the grammar and prosody of a language, as well as how elements of language are socially situated in order to reach communicative competence.
According to Agar, culture is a construction, a translation between source languaculture and target languaculture. Like a translation, it makes no sense to talk about the culture of X without saying the culture of X for Y, taking into account the standpoint from which it is observed. For this reason, culture is relational.
A culture gap is any systematic difference between two cultures which hinders mutual understanding or relations. Such differences include the values, behavior, education, and customs of the respective cultures. [1] As international communications, travel, and trade have expanded, some of the communication and cultural divisions have lessened.
Cultural Linguistics is a related branch of linguistics that explores the relationship between language and cultural conceptualisations. [4] Cultural Linguistics draws on and expands the theoretical and analytical advancements in cognitive science (including complexity science and distributed cognition ) and anthropology.