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Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971.
Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
The dual process theory of behavioral habituation relies on two underlying (non-behavioral) processes; depression and facilitation with the relative strength of one over the other determining whether or not habituation or sensitization is seen in the behavior. Habituation weakens the intensity of a repeated stimulus over time subconsciously.
The dual-coding theory enunciates that these two systems can operate independently, as well as interdependently. Therefore, verbal cues can be activated independently of images, and vice versa. However verbal cues can also prime images through associative relationships, while images can prime verbal items through associative connections as well ...
According to Paivio’s dual -coding theory, concrete concepts are the one that is remembered easier from their perceptual memory codes. [6] Evidence has shown that when words are heard they are associated with a concrete concept and are re-enact any previous interaction with the word within the sensorimotor system. [7]
The "dual coding theory (DCT)" [15] contrasts multiple and common coding theories. DCT is "an internalized nonverbal system that directly represents the perceptual properties and affordances of nonverbal objects and events, and an internalized verbal system that deals directly with linguistic stimuli and responses". [15]
The dual-code theory, created by Allan Paivio in 1971, is the theory that we use two separate codes to represent information in our brains: image codes and verbal codes. Image codes are things like thinking of a picture of a dog when you are thinking of a dog, whereas a verbal code would be to think of the word "dog". [ 31 ]
A self-dual code is one which is its own dual. This implies that n is even and dim C = n /2. If a self-dual code is such that each codeword's weight is a multiple of some constant c > 1 {\displaystyle c>1} , then it is of one of the following four types: [ 1 ]