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Dual-coding theory is a theory of cognition that ... individuals dual code information presented and ... This theory states that images occur as a result of other ...
Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
Using a somewhat different approach, Allan Paivio has developed a dual-coding theory of information processing. According to this model, cognition involves the coordinated activity of two independent, but connected systems, a nonverbal system and a verbal system that is specialized to deal with language.
Multiple code theory (MCT) is a theory that conceives of the human brain as processing information in three codes. A certain issue can be coded in three languages, via symbolic verbal information (letters), symbolic nonverbal information (images), and pre-symbolic information (body feeling).
The dual-code theory, created by Allan Paivio in 1971, is the theory that we use two separate codes to represent information in our brains: image codes and verbal codes. Image codes are things like thinking of a picture of a dog when you are thinking of a dog, whereas a verbal code would be to think of the word "dog". [ 31 ]
Paivio has published approximately two hundred articles and is most known for his dual-coding theory. Dual-coding theory posits that nonverbal and verbal information are stored separately in long term memory. Dual coding theory is complemented by the theory of Alan Baddeley, in which working memory is divided into a visuospatial sketchpad and a ...
The dual-coding theory enunciates that these two systems can operate independently, as well as interdependently. Therefore, verbal cues can be activated independently of images, and vice versa. However verbal cues can also prime images through associative relationships, while images can prime verbal items through associative connections as well ...
According to Paivio’s dual -coding theory, concrete concepts are the one that is remembered easier from their perceptual memory codes. [6] Evidence has shown that when words are heard they are associated with a concrete concept and are re-enact any previous interaction with the word within the sensorimotor system. [7]