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The certainty effect is the psychological effect resulting from the reduction of probability from certain to probable (Tversky & Kahneman 1986). It is an idea introduced in prospect theory .
Several theories have been developed in an attempt to define uncertainty, identify its effects and establish strategies for managing it. [1] Uncertainty management theory was the first theory to decline the idea that uncertainty is negative. It was developed and has been applied considering uncertainty neutral; neither positive nor negative. [2]
When prospect theory was added to a previously existing model that was attempting to explain consumer behavior during auctions, out-of-sample predictions were shown to be more accurate than a corresponding expected utility model. Specifically, prospect theory was boiled down to certain elements: preference, loss aversion and probability weighting.
The evaluation of the certainty of the outcome in a previous stage of decisions is disregarded when selecting an option in subsequent stages. Not to be confused with certainty effect, the pseudocertainty effect was discovered from an attempt at providing a normative use of decision theory for the certainty effect by relaxing the cancellation ...
In physical experiments uncertainty analysis, or experimental uncertainty assessment, deals with assessing the uncertainty in a measurement.An experiment designed to determine an effect, demonstrate a law, or estimate the numerical value of a physical variable will be affected by errors due to instrumentation, methodology, presence of confounding effects and so on.
The reflection effect (as well as the certainty effect) is inconsistent with the expected utility hypothesis. It is assumed that the psychological principle which stands behind this kind of behavior is the overweighting of certainty. Options which are perceived as certain are over-weighted relative to uncertain options.
The zero effect is a slight adjustment to the certainty effect that states individuals will appeal to the lottery that doesn't have the possibility of winning nothing (aversion to zero). During prior Allais style tasks that involve two experiments with four lotteries, the only lottery without a possible outcome of zero was the zero-variance ...
In this kind of environment the uncertainty level decreases rapidly in the beginning and the cone shape is less obvious. The software business however is very volatile and there is an external pressure to decrease the uncertainty level over time. The project must actively and continuously work to reduce the uncertainty level.