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The German internet company Rocket Internet took an initial step into Pakistan's e-commerce sector with the establishment of Daraz.pk in July 2012. [19] Following a positive reception in Pakistan with its first e-commerce venture, Rocket Internet expanded its operations in Pakistan to over 30 active websites in 2015, the widest known being Kaymu.pk, Foodpanda.pk and Daraz.pk. [20] In a recent ...
Kaymu initially launched in Nigeria and Pakistan in January 2013 and within 27 months opened operations in 32 other countries. [3] Kaymu copies eBay's model; it does not offer first-party product sales, and it has separate retail websites for each of the countries it operates in. Kaymu's closest competitor is Naspers-owned OLX who have operations in over 100 countries and run a C2C model.
Airlift introduced an online grocery service in Pakistan with the name of "Airlift Express" bringing $10 Million foreign investment. [8] Later in 2021, Airlift secured 85 million USD funding in Series B financing which was the largest raised by a startup in Pakistan, Middle East, and North Africa. The round was co-led by Buckley Ventures and 20 ...
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Online grocery shopping grew substantially during the COVID-19 pandemic. [8] The COVID-19 pandemic greatly accelerated the growth of online grocers, and in the first few months of the pandemic, online grocery shopping increased by 300%. [9] In addition, first-time online grocery shoppers accounted for 41% of online grocery shoppers. [10]