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A hood ornament (or bonnet ornament or bonnet mascot in Commonwealth English), also called a motor mascot or car mascot, is a specially crafted model that symbolizes a car company, like a badge, located on the front center portion of the hood. It has been used as an adornment nearly since the inception of automobiles. [2]
In 1999, the emblem saw a minor revision, with the word "Mercury" added to the top half of the emblem. The emblem became the final design featured for a hood ornament of an American-brand automobile, offered as an option for the Grand Marquis for 2005 (for a single year). Various Mercury brand emblems, 1939–2011
DeSoto (sometimes De Soto) was an American automobile brand that was manufactured and marketed by the DeSoto division of Chrysler Corporation from 1928 to the 1961 model year. More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence. [1]
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Standard Catalog of American Cars 1946–1975 (Fourth ed.). Krause Publications. ISBN 9780873415217. Mazur, Eligiusz, ed. (2006). "World of Cars 2006/2007: Worldwide Car Catalogue". World of Cars: Worldwide Car Catalogue. Media Connection. ISSN 1734-2945
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The cars came finished in Sears-blue paint. [3] Most notably, the Allstate featured a unique two-bar grille and jet-plane hood ornament designed by Alex Tremulis, who had come to Kaiser-Frazer from the Tucker Corporation. [3] Tremulis described it as a "rush job" including the Allstate logo with an outline map of the United States. [3]
Model years 1955 & 1956 had the “egg crate grill”. 1955 had the emblems below the lateral line of the front fender, whereas in 1956, the emblem was located above the lateral line and the hood emblem was a bit higher on the hood. In 1957, the grill changed to a more open design and the hood was given “spears” resembling the Bel Air.
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