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Best for affordable jewelry: Baublebar. Best for trendy jewelry: ... VRAI sells both engagement rings and fine jewelry, and while there are some classic designs — think diamond earrings and ...
An engagement ring, also known as a betrothal ring, is a ring indicating that the person wearing it is engaged to be married, especially in Western cultures. A ring is presented as an engagement gift by a partner to their prospective spouse when they propose marriage to represent a formal agreement to future marriage.
As a marketing strategy, the Zale brothers instituted a credit plan whereby customers could pay "a penny down and a dollar a week", making jewelry and other merchandise affordable for the average working American. The success of this credit policy led to the company expanding to a total of 12 stores in Oklahoma and Texas by 1941.
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