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Norman Fairclough discussed the term CDA in his book Language and Power. Fairclough introduced the concepts that are now viewed as vital in CDA such as "discourse, power, ideology, social practice and common sense." [14] He argues that language should be analyzed as a social practice through the lens of discourse in both speaking and writing.
Norman Fairclough (/ ˈ f ɛər k l ʌ f /; born 3 April 1941) is an emeritus Professor of Linguistics at Department of Linguistics and English Language at Lancaster University. He is one of the founders of critical discourse analysis (CDA) as applied to sociolinguistics.
Norman Fairclough prefers the concept "orders of discourse". Interdiscursivity is often mostly an analytic concept, e.g. in Foucault and Fairclough. Interdiscursivity has close affinity to recontextualisation because interdiscourse often implies that elements are imported from another discourse. The meaning of interdiscourse varies.
In modernist theory, language and discourse are dissociated from power and ideology and instead conceptualized as "natural" products of common sense usage or progress. [9] Modernism further gave rise to the liberal discourses of rights, equality, freedom, and justice; however, this rhetoric masked substantive inequality and failed to account ...
The Dunning School was a historiographical school of thought regarding the Reconstruction period of American history (1865–1877), supporting conservative elements against the Radical Republicans who introduced civil rights in the South.
[1] [2] This form of analysis developed out of Foucault's genealogical work, where power was linked to the formation of discourse within specific historical periods. Some versions of this method stress the genealogical application of discourse analysis to illustrate how discourse is produced to govern social groups. [ 3 ]
The Essex School of discourse analysis, or simply 'The Essex School', refers to a type of scholarship founded on the works of Ernesto Laclau and Chantal Mouffe.It focuses predominantly on the political discourses of late modernity utilising discourse analysis, as well as post-structuralist and psychoanalytic theory, such as may be found in the works of Lacan, Foucault, Barthes, and Derrida.
Synthetic personalisation is the process of addressing mass audiences as though they were individuals through inclusive language usage. It developed from critical discourse analysis (CDA), a branch of sociolinguistics concentrating upon how power is articulated.