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The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello -gelatin creating Jello pudding pops.
A spin-off [3] (also spelled spinoff) [4] is derived from already existing works that focus on more details and different aspects from the original work (e.g. particular topics, characters or events), and includes books, radio programs, television programs, films, video games, or any narrative work in any medium.
Government spin-off, civilian goods which are the result of military or governmental research NASA spin-off, a spin-off of technology that has been commercialized through NASA funding, research, licensing, facilities, or assistance; Research spin-off, a company founded on the findings of a research group at a university
The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc , Omnicom , Publicis Groupe , Interpublic and Dentsu , are among the industry's largest.
A corporate spin-off, also known as a spin-out, [1] starburst or hive-off, [2] is a type of corporate action where a company "splits off" a section as a separate business or creates a second incarnation, even if the first is still active. [3]
Advertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms. [ 1 ] History
Batman spin-off franchises (11 C) C. ... Spinoff (media) List of media spin-offs * Cross-media marketing; Novelization; A. Arcadia (band) B. Big Little Book series; C.
A spin-off in television is a new series containing characters or settings that originated in a previous series, but with a different focus, tone, or theme. For example, the series Frasier was a spin-off of the earlier series Cheers: the character Frasier Crane was introduced as a secondary character on Cheers, and became the protagonist of his own series, set in a different city, in the spin-off.