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  2. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    Brand management. In the marketing field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company 's portfolio are related to, and differentiated from, one another. According to J.-N. Kapferer, the brand architecture should define the different leagues of branding ...

  3. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, a brand could be corporate, product, service, or person. Brand management builds brand credibility and credible brands only, can build brand loyalty, bounce back from circumstantial ...

  4. Real estate development - Wikipedia

    en.wikipedia.org/wiki/Real_estate_development

    Real estate development, or property development, is a business process, encompassing activities that range from the renovation and re- lease of existing buildings to the purchase of raw land and the sale of developed land or parcels to others. Real estate developers are the people and companies who coordinate all of these activities ...

  5. Extraordinary assumptions and hypothetical conditions

    en.wikipedia.org/wiki/Extraordinary_assumptions...

    The distinction between the two lies in the potential veracity of the assumption. A hypothetical condition assumes a condition which is known to be contrary to fact whereas an extraordinary assumption assumes a condition or a fact which is merely unknown or uncertain. The results of an analysis involving any hypothetical conditions are known to ...

  6. Signage - Wikipedia

    en.wikipedia.org/wiki/Signage

    Signage. The "Welcome to Fabulous Las Vegas" sign, just to the south of the Las Vegas Strip. Driver location sign used in England to assist drivers when contacting emergency services. Signage is the design or use of signs and symbols to communicate a message. [1][2] Signage also means signs collectively or being considered as a group. [3]

  7. Real estate - Wikipedia

    en.wikipedia.org/wiki/Real_estate

    Real estate is property consisting of land and the buildings on it, along with its natural resources such as growing crops (e.g. timber), minerals or water, and wild animals; immovable property of this nature; an interest vested in this (also) an item of real property, (more generally) buildings or housing in general. [1][2] In terms of law ...

  8. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing."

  9. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    v. t. e. A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. [2][3][4][5] Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand ...