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Organizational ecology (also organizational demography and the population ecology of organizations) is a theoretical and empirical approach in the social sciences that is considered a sub-field of organizational studies. Organizational ecology utilizes insights from biology, economics, [1] and sociology, and employs statistical analysis to try ...
Marketing experimentation. Marketing experimentation is a research method which can be defined as "the act of conducting such an investigation or test". [1] It is testing a market that is segmented to discover new opportunities for organisations. [2] By controlling conditions in an experiment, organisations will record and make decisions based ...
The triple helix model of innovation refers to a set of interactions between academia (the university), industry and government, to foster economic and social development, as described in concepts such as the knowledge economy and knowledge society. [1][2][3] In innovation helical framework theory, each sector is represented by a circle (helix ...
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service. The objective of conjoint analysis is to determine what combination of a set of attributes is most influential on respondent ...
Moore defined "business ecosystem" as: An economic community supported by a foundation of interacting organizations and individuals—the organisms of the business world. The economic community produces goods and services of value to customers, who are themselves members of the ecosystem. The member organisms also include suppliers, lead ...
Knowledge ecosystem. The idea of a knowledge ecosystem is an approach to knowledge management which claims to foster the dynamic evolution of knowledge interactions between entities to improve decision-making and innovation through improved evolutionary networks of collaboration. [1][2] In contrast to purely directive management efforts that ...
Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...
Communicative ecology. Communicative ecology is a conceptual model used in the field of media and communications research. The model is used to analyse and represent the relationships between social interactions, discourse, and communication media and technology of individuals, collectives and networks in physical and digital environments.