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2. Levi Strauss & Co. - Wikipedia

   en.wikipedia.org/wiki/Levi_Strauss_&_Co.

   Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.

3. Levi Strauss - Wikipedia

   en.wikipedia.org/wiki/Levi_Strauss

   Levi Strauss (/ ˈliːvaɪ ˈstraʊs / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1][2]

4. Jeans - Wikipedia

   en.wikipedia.org/wiki/Jeans

   Jeans. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873. Prior to the patent, the term "blue jeans" had been ...

5. Levi’s CFO on the Western fashion trend and the brand’s ...

   www.aol.com/finance/levi-cfo-western-fashion...

   Levi Strauss was founded in 1853 and introduced the riveted 501 jeans. Singh, CFO at the company since 2013, knows the ins and outs of Levi’s products and operations as it’s a big part of his job.

6. Denim - Wikipedia

   en.wikipedia.org/wiki/Denim

   Denim initially gained popularity in 1873 when Jacob W. Davis, a tailor from Nevada, manufactured the first pair of rivet-reinforced denim pants. The popularity of denim jeans outstripped the capacity of Davis's small shop, so he moved his production to the facilities of dry goods wholesaler Levi Strauss & Co. , which had been supplying Davis ...

7. The hidden (and not-so-hidden) meanings of 12 brands ... - AOL

   www.aol.com/2010/09/14/the-hidden-and-not-so...

   in the 1870s, when Levi Strauss invented his famous blue jeans, they were known simply as "XX." Two decades later, they were given the lot number "501®" and to this day, that three-digit number ...