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CTA is a qualitative method that seeks to determine the higher and lower order impacts of specific forms of communication technology on the individual and society (Flor, 1991) prior to the adoption of new technology (Ongkiko & Flor, 2006 [43]). The decision to adopt or not depends on the findings of the assessment.
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
E-democracy (a blend of the terms electronic and democracy), also known as digital democracy or Internet democracy, uses information and communication technology (ICT) in political and governance processes. [1][2] The term is credited to digital activist Steven Clift. [3][4][5] By using 21st-century ICT, e-democracy seeks to enhance democracy ...
Gatekeeping is the process through which information is filtered for dissemination, whether for publication, broadcasting, the Internet, or some other mode of communication. The academic theory of gatekeeping may be found in multiple fields of study, including communication studies, journalism, political science, and sociology. [1]
The Political Economy of Communications is a branch of communication studies or media studies which studies the power relations that shape the communication of information from the mass media to its public. [1] PEC (Political Economy of Communications) analyzes the power relations between the mass media system, information and communications ...
After the creation of the print media with the dawn of the modern printing press in modern industrial Britain, this lead to the ability to create modern mass media in the 20th century, which transformed political communication, giving rise to new forms of propaganda, advertising, and public relations. [5]
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