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  2. Short code - Wikipedia

    en.wikipedia.org/wiki/Short_code

    Short code. Short codes, or short numbers, are short digit-sequences - significantly shorter than telephone numbers - that are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network operators. [1] In addition to messaging, they may be used in abbreviated dialing .

  3. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    SMS marketing. Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them ...

  4. Comparison of user features of messaging platforms - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_user...

    SMS ( short message service) is a text messaging service component of most telephone, Internet, and mobile device systems. It uses standardized communication protocols to enable mobile devices to exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines.

  5. Text messaging - Wikipedia

    en.wikipedia.org/wiki/Text_messaging

    Short codes. Short codes are special telephone numbers, shorter than full telephone numbers, that can be used to address SMS and MMS messages from mobile phones or fixed phones. There are two types of short codes: dialling and messaging. Text messaging gateway providers

  6. SMS - Wikipedia

    en.wikipedia.org/wiki/SMS

    Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages. Additionally, an intermediary service can facilitate a text-to-voice conversion to be sent to landlines.

  7. Mobile advertising - Wikipedia

    en.wikipedia.org/wiki/Mobile_advertising

    It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site. It is estimated that U.S. mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6 billion in 2016, and over $6.8 billion by the end of 2019.

  8. External Short Messaging Entity - Wikipedia

    en.wikipedia.org/wiki/External_Short_Messaging...

    External Short Messaging Entity ( ESME) is an external application that connects to a Short Message Service Center (SMSC) to engage in the sending or receiving of SMS messages. The term was coined by Aldiscon . SME is a term used in many cellular circles to describe a network entity (mobile/cell phone) that can send/receive messages.

  9. Mobile donating - Wikipedia

    en.wikipedia.org/wiki/Mobile_donating

    Premium SMS donations: Text messaging, or SMS, is the primary means of mobile donating. Mobile phone users can make donations by texting a keyword to a specific SMS short code. Keywords are determined by the fundraising organization, and usually pertain to the organization's cause or purpose. Donation amounts are predetermined, commonly at $5 ...

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