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2. Survey methodology - Wikipedia

   en.wikipedia.org/wiki/Survey_methodology

   Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

3. Survey data collection - Wikipedia

   en.wikipedia.org/wiki/Survey_data_collection

   From Wikipedia, the free encyclopedia. With the application of probability samplingin the 1930s, surveys became a standard tool for empirical researchin social sciences, marketing, and official statistics.[1] The methods involved in survey data collectionare any of a number of ways in which data can be collectedfor a statistical survey.

4. Market research - Wikipedia

   en.wikipedia.org/wiki/Market_research

   Market research is an organized effort to gather information about target markets and customers.It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...

5. Net promoter score - Wikipedia

   en.wikipedia.org/wiki/Net_promoter_score

   Net promoter score. Net promoter score ( NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [ 1] The NPS is a proprietary instrument developed by Fred Reichheld, who owns the registered NPS ...

6. Survey marker - Wikipedia

   en.wikipedia.org/wiki/Survey_marker

   Survey markers, also called survey marks, survey monuments, or geodetic marks, are objects placed to mark key survey points on the Earth's surface. They are used in geodetic and land surveying. A benchmark is a type of survey marker that indicates elevation ( vertical position ). Horizontal position markers used for triangulation are also known ...

7. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

8. Survey sampling - Wikipedia

   en.wikipedia.org/wiki/Survey_sampling

   The purpose of sampling is to reduce the cost and/or the amount of work that it would take to survey the entire target population. A survey that measures the entire target population is called a census. A sample refers to a group or section of a population from which information is to be obtained. Survey samples can be broadly divided into two ...

9. Survey (human research) - Wikipedia

   en.wikipedia.org/wiki/Survey_(human_research)

   Research. In research of human subjects, a survey is a list of questions aimed for extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and also in person in public spaces. Surveys are used to gather or gain knowledge in fields such as social research and demography .