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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...
Creative technology. Creative technology is a broadly interdisciplinary and transdisciplinary field combining computing, design, art and the humanities. The field of creative technology encompasses art, digital product design, digital media or an advertising and media made with a software-based, electronic and/or data-driven engine.
I Love New York. I Love New York (stylized I NY) is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm Wells, Rich, and Greene under the directorship of Mary Wells Lawrence [ 1] used since 1977 to promote tourism in the state of New York. [ 2][ 3] The trademarked logo, owned by the New ...
Mood board of technical design drawings, colour references and fabric samples. A mood board is a type of visual presentation or ' collage ' consisting of images, text, and samples of objects in a composition. It can be based on a set topic or can be any material chosen at random. A mood board can be used to convey a general idea or feeling ...
A design is the concept of or proposal for an object, process, or system. The word, design, refers to something that is or has been intentionally created by a thinking agent, although it is sometimes used to refer to the inherent nature of something – its design. The verb to design expresses the process of developing a design. In some cases ...
Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [ 2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...
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