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Today, posters are produced for most major films, and movie posters are some of the most actively collected. The record price for a poster was set on November 15, 2005 when US$690,000 was paid for a poster of Fritz Lang 's 1927 film, Metropolis , from the Reel Poster Gallery in London. [ 21 ]
Offset printing is a common printing technique in which the inked image is transferred (or "offset") from a plate to a rubber blanket and then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water , the offset technique employs a flat ( planographic ) image carrier.
A one sheet is a specific size (typically 27 by 41 inches (69 cm × 104 cm) before 1985; 27 by 40 inches (69 cm × 102 cm) after 1985) of film poster advertising. Multiple one-sheets are used to assemble larger advertisements, which are referred to by their sheet count, including 24-sheet [ 9 ] billboards , and 30-sheet billboards.
The printing cylinders are usually made from copper plated steel, which is subsequently chromed, and may be produced by diamond engraving; etching, or laser ablation. Gravure printing is known for its ability to produce high-quality, high-resolution images with accurate color reproduction and using viscosity control equipment during production.
The darker blocks are images. The whole bed of type is printed on a single sheet of paper, which is then folded and cut to form many individual pages of a book. The general form of letterpress printing with a platen press shows the relationship between the forme (the type), the pressure, the ink, and the paper.
Even today, the default size for posters in Swiss advertisements, F4, is colloquially known as Weltformat, although it measures 895 mm × 1280 mm, i.e. 1 cm less than size XIV. [22] This poster size goes alongside F12 Breitformat 2685 mm × 1280 mm (3 × F4) and F24 Großformat 2685 mm × 2560 mm (2 × 3 × F4), as well as F200 "Cityformat ...
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