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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin. [2][3]

3. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

4. Matomo (software) - Wikipedia

   en.wikipedia.org/wiki/Matomo_(software)

   Type. Web analytics. License. GNU GPL v3. Website. matomo.org. Matomo, [2] formerly Piwik (pronounced / ˈpiːwiːk /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.

5. Web log analysis software - Wikipedia

   en.wikipedia.org/wiki/Web_log_analysis_software

   Web log analysis software (also called a web log analyzer) is a kind of web analytics software that parses a server log file from a web server, and based on the values contained in the log file, derives indicators about when, how, and by whom a web server is visited. Reports are usually generated immediately, but data extracted from the log ...

6. Site analysis - Wikipedia

   en.wikipedia.org/wiki/Site_analysis

   Site analysis. Site analysis is a preliminary phase of architectural and urban design processes dedicated to the study of the climatic, geographical, historical, legal, and infrastructural context of a specific site. The result of this analytic process is a summary, usually a graphical sketch, which sets in relation the relevant environmental ...

7. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Website audit. Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web ...