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Website. www.dialsoap.com. Dial is an American brand of soap, body wash and hand sanitizer manufactured by Henkel North American Consumer Goods, the American subsidiary of Henkel AG & Co. KGaA. It was the world's first antibacterial soap. [1]
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That same year, Dial acquired Coast soap and Zout stain remover. [23] In December 2003, Dial was acquired by Henkel for $2.9 billion. [24] As a consequence of Henkel's acquisition of Dial, Henkel divested its 29% stake in The Clorox Company for $2.84 billion in cash and assets, which included the Soft Scrub and Combat brands. [25]
As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion: [1] Always menstrual hygiene products [2] Ariel laundry detergent. Bounty paper towels, sold in the United States and Canada. Charmin bathroom tissue and moist towelettes [3] Crest toothpaste [4] Dawn dishwashing.
The target market for Coast soap has always been men. [5] In 2006, the company won a "Top 100 Rebrand award" for a packaging redesign that was credited with doubling sales of the body wash product and maintaining a market presence that had been declining for the bar soaps. [5]
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