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A poster circa 2000 concerning cannabis in the United States. The National Youth Anti-Drug Media Campaign is a current US government health education campaign by the Office of National Drug Control Policy (ONDCP) within the Executive Office of the President of the United States with the goal to "influence the attitudes of the public and the ...
The media campaign had two distinct areas of focus: a teen-targeted Above the Influence Campaign, and a young-adult-targeted anti-meth campaign. By law, the purpose of the media campaign was to prevent drug abuse among teens in the United States; increase awareness of adults of the impact of drug abuse on young people; and encourage parents and ...
Address to the Nation on Drug Abuse Campaign on September 14, 1986. The "Just Say No" slogan was the creation of Robert Cox and David Cantor, advertising executives at the New York office of Needham, Harper & Steers/USA in the early 1980s. The firm was working with the Advertising Council on a media campaign for children, for the National ...
In August 2001, the office told a Congressional committee that its National Youth Anti-Drug Media Campaign "has been the most visible symbol of the federal government's commitment to drug prevention," and that the office was "investing $7 million a year in performance measurement to determine the effectiveness" of the campaign. The statement by ...
By 2003, the D.A.R.E. program had cost $230 million and involved 50,000 police officers, but never showed promising results in reducing illegal drug use. [19] The National Youth Anti-Drug Media Campaign, originally established by the National Narcotics Leadership Act of 1988, [20] [21] is a domestic propaganda campaign designed to "influence ...
War on drugs. The war on drugs is the policy of a global campaign, [6] led by the United States federal government, of drug prohibition, military aid, and military intervention, with the aim of reducing the illegal drug trade in the United States. [7][8][9] The initiative includes a set of drug policies that are intended to discourage the ...
The campaign is notable for having been assessed in a 1999 controlled media research study, followed up by further research in 2008, to be a specific example of a PSA that actually increased teen use of cannabis by showing that it is "healthy experimentation, interesting to try, fun, and normal".
WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug-Free Kids. It is unusual for being communicated primarily by emoji on billboards and other public media, [1][2][3] in an attempt to get the attention of teens and tweens. [4] American ad agency Hill Holliday created the campaign. [5]