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The Obama logo was the primary symbol of Barack Obama 's 2008 presidential campaign. The design became one of the most recognized political brand logos during the 2008 U.S. presidential election, and was used again for Obama's reelection campaign and for the Obama Foundation.
The main logo of the legendary President Barack Obama is a bright and expressive picture that combines several symbolic elements. The base is a neat, even circle denoting the letter O. It is a direct reference to the personality of a well-known politician, and additional elements demonstrate his aspirations and principles of activity.
The Obama logo was the primary symbol of Barack Obama's 2008 presidential campaign. The design became one of the most recognized political brand logos during the 2008 U.S. presidential election, and was used again for Obama's reelection campaign and for the Obama Foundation.
When Sol Sender and his design team were approached to create the logo for then-Senator Barack Obama’s 2008 presidential campaign, they began their research by reading his books and listening to his speeches.
At the end of 2006, Mode, a motion design studio in Chicago, approached Sol Sender, a graphic designer, to create a logo for Barack Obama’s presidential campaign. The resulting “O” became one...
To mark the occasion, we spoke with three alumni who played a critical role in shaping the voice, look, and feel of the 2008 and 2012 campaigns, and the Obama White House. Learn more about their stories and follow along as we explore the past, present, and future of the iconic Obama design.
Gotham is widely known as the “Obama typeface”, but it was a beefed up and clipped Requiem that accompanied the iconic ‘O’ logo for most of the 2008 campaign. The logo, credited to Sol Sender of Sender LLC was supplemented with typography by John Slabyk and Scott Thomas.
The logo made its first appearance when Obama announced in Springfield, Ill. on that cold morning in February 2007. Ultimately it became so ubiquitous that one didn't even need to include Obama's name.
The Obama logo was designed by Sol Sender around 2006. The logo was inspired by Obama’s description of America in his 2004 speech at the Democratic National Convention, where he said the country is “one people, not divided into red and blue states.”
The Obama logo was the flagship symbol of Barack Obama 's 2008 presidential campaign. The design became one of the most recognized political brand logos during the 2008 U.S. Presidential election, and was used again for Obama's re-election campaign.