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Research suggests that using the Internet helps boost brain power for middle-aged and older people [17] (research on younger people has not been done). The study compares brain activity when the subjects were reading and when the subjects were surfing the Internet. It found that Internet surfing uses much more brain activity than reading does.
The sociology of the Internet in the stricter sense concerns the analysis of online communities (e.g. as found in newsgroups), virtual communities and virtual worlds, organizational change catalyzed through new media such as the Internet, and social change at-large in the transformation from industrial to informational society (or to ...
A community is "a body of people or things viewed collectively". [1] According to Steven Brintgregates of people who share common activities and/or beliefs and who are bound together principally by relations of affect, loyalty, common values, and/or personal concern – i.e., interest in the personalities and life events of one another".
Internet culture is a quasi-underground culture developed and maintained among frequent and active users of the Internet (also known as netizens) who primarily communicate with one another as members of online communities; that is, a culture whose influence is "mediated by computer screens" and information communication technology, [1]: 63 specifically the Internet.
According to Rushkoff, rather than focusing on building a better future, society is primarily concerned with building a worthwhile present. [1] Rushkoff addresses brands, pop culture, news outlets and political movements, with particular attention to the post-Y2K era, in an attempt to explain the effects of presentism on modern humanity.
Although these previous examples only show a few of the positive aspects of technology in society, there are negative side effects as well. [6] Within this virtual realm, social media platforms such as Instagram, Facebook, and Snapchat have altered the way Generation Y culture is understanding the world and thus how they view themselves. In ...
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Internet phenomena are social and cultural phenomena specific to the Internet, such as Internet memes, which include popular catchphrases, images, viral videos, and jokes. When such fads and sensations occur online, they tend to grow rapidly and become more widespread because the instant communication facilitates word of mouth transmission.