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Reading a dog food ingredients list can feel like a bit of a minefield — and trying to compare the labels on the back of two different brands can feel even more overwhelming. The good news is ...
There is no exact definition of which ingredients precisely may be included or excluded in a clean label. It might be a product made of just a few ingredients, or that is free from food additives, or from artificial or synthetic ingredients. In European regulation, only existing general rules concerning food additives apply to clean labels.
The Anti Additive Association (A.A) is a non-profit organization that sets standards, certifies, and labels in order to provide an additive-free food environment. The A.A. also supports and facilitates the work of anti additive and clean label, [1] the concepts which both originated in the Netherlands, Europe.
The dog food recommendation should be based on nutrient suitability instead of dog's preferences. Pet owners should consider their dog's breed, size, age, and health condition and choose food that is appropriate for their dog's nutritional needs. [5] In the United States alone, the dog food market was expected to reach $23.3 billion by 2022. [6]
The brand's name was a play on the World War II-era K-ration, and featured a yellow dog named Fido on its labels. [3] The trademark for Ken-L Ration was revived by Retrobrands USA LLC in 2015. [4] The dog food's original main ingredient was U.S. Government Inspected horse meat, advertised as "lean, red meat". [5] [6]
As of 2018, there are around 470 million pet dogs and around 370 million pet cats. [8] [better source needed] Given the carnivorous diets fed to many pets (especially cats and dogs), involving the consumption of an estimated fifth of the world's meat and fish, the impact of pet-food production on climate change, land-use and other environmental impacts becomes an issue.
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