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Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
Norman has been credited of being ahead of her time, laying out the foundations for franchising before they were properly defined in modern business. [13] [14] Norman would be described as a pioneer entrepreneur and an inspiration for women of the time, with the large majority of Merle Norman Cosmetics franchise studios being owned independently by women nationwide by 1934. [9]
Merle Norman founded Merle Norman Cosmetics in 1931 during the Great Depression by opening her first studio in Santa Monica, California.The company expanded to a retail chain and encompassed dozens of studio outlets across the contiguous United States, most of which were owned by women.
Although it expanded beyond the original Santa Monica studio, Merle Norman remains family-owned and committed to producing superior cosmetics, which are sold in individually managed "try before ...
In 1931, Nethercutt's aunt spent $150 to open a small local cosmetics studio named Merle Norman Cosmetics in downtown Santa Monica to sell their homemade products. [10] Norman created the products and Nethercutt peddled to dealers on his bicycle, picking up discarded boxes from groceries for packing shipments. [9]
At this time, Willie and Merle also recorded "Django And Jimmie", which ended up being Merle's final album. “Back in the 1980s, I was a touring musician and I wanted to get off the road.
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